How To Write Authentic Content For Social Media Growth

Let me be clear this post is a concept that I learned from this post from Dan Koe.

He broke down this concept on how to create content from your interests and how you can have a wider reach audience instead of focusing on a specific niche.

It's learning how to categorize your interests in the 3 eternal markets (health, wealth and happiness) and how you can create an infinite amount of content based on what you like doing.

This post is a glimpse of my notes and how this can be applied to almost anything you like.

How to write authentic content

creators don't know how to incorporate who they are into their content

Here is how to turn 1 idea into 10:

THE TOPIC TREE

*Non-money-making interests can help you achieve your goals too, so include the things you love talking about

you can write about anything you want you just have to know how to format it

Step 1) Choose 2-3 interests or skills you want to write about

Think about all the things that interest you and choose 3 of them you want to study and learn about or what you already spend time reading or watching

Ex:

• UX design
• Business
• Expertise

Step 2) Broaden and Breakdown

After you have chosen the 3 main interests place them into the proper category or market the live in.

The 3 markets are...

• Health  
• Wealth
• Happiness (improvement/personal development/spirituality)

Find the overarching market

Ex: UX Design = Business

Breakdown more into topics and subtopics

Ex: How UX design for every business owner

The goal is to cover the entire domain in 6-12months

The Result = Brand Perception

breakdown of the graph:

interests: one of the eternal markets

Main topic: your specific interests

Subtopic: what your going to write about from the main topic

3 Pillars Of Social Leverage

1. Growth
2. Authentecity
3. Authority

Post even if it sucks!

How To Write 3 Authoritative Content Pieces

1. Actionable principles
2. importance of a topic
3. Calling out common mistakes or problems

Create steps a beginner can follow

Structure: hook > body > conclusion

People don't care because they don't understand

Make them aware how it can impact their life

Calling out bad advice shows you have experience and want to help others

How to get the most out of your writing

Look at the bigger picture - your aim is for growth & to get your content shared

Overtime your content will introduce people to your offer

Broaden your content

your tweets should be: authoritative and not too specific

think of the top of the funnel strategy

Study the best structures

find the best > study > replicate

Take Away

Incorporate your interests to make your brand authentic

Create a topic tree to master in 6-12months

write multiple list-style content pieces to establish authority

broaden your writing even if you don't think it won't be shared

Study the best and use as training wheels