I recently been studying how to write better stories and through that process I wanted to learn how create scripts for my stories.
I’ve come across a few resources that layout a template or a formula to get started.
Telling stories are a great way to capture attention, help teach and explain something, and make something memorable.
In the age of the internet it seems video is everything but the core of it all is writing.
So below are my notes from one video and one format of how to write a script in order to create a video.
This is not the only way but it is a starting point.
Step 1: Title Thumbnail alignment
The content must align with your title and thumbnail because it sets expectations for your video
Expectations must be met in the first 5 seconds or viewers will click off your video
Goal is to create your TNT first and then ask yourself these 2 questions…
- What expectations is my TNT giving?
- What reason to watch this video did I just give?
What do people want to know when they click this video?
Come up with a series of questions and then pick the top 3 to form your script
Recap:
Create your TNT and then find the top 3 most important/interesting questions
Step 2: Creating your hook
Part 1
The start of your video (which is the opening sentence)
The start of your video is the biggest drop off and you can increase retention just by creating a better hook. If you increase the retention in the beginning it will increase the overall video
There are 3 hooks that you can use
- Question Hook: what people want the answer to
- Ex: have you ever wondered…
- Context Hook
- When you drop the viewer in the height (middle) of your video/story
- Statement Hook
- A shocking statement as soon as the click, can be controversial but you back it up
Part 2
This is where you give the context of your video and exceed the expectations set by your TNT,
So how do you provide context? – use the 3 interesting questions you came up with from the TNT section
Answer the questions in a few sentences…
Ex:
So once you’ve answered the 3 questions that you came up from the TNT its time to really create fire by overdelivering on the expectations.
So they get what they thought of when they saw the TNT but then they get even more
The earlier you can exceed their expectations you will blow them away and the longer they will stay to watch
How to over deliver expectations…
- Show the effort you put into the video
- Free download (they get something from the video)
- credibility
Step 3: Scripting the video
Usually a list format helps to keep your viewers longer, so create the content around a list of the points you are going to be addressing
Its important how you deliver these points, don’t just state the point right out
The best way is giving them a payout: when the audience gets the answer they been waiting for and the best youtubers give the answer at the end and not at the start
How to setup the payout:
Re-hook > Tell a story > Payout
To transition into the main content you can layout the reason why you made the content, why it works, or just laying out the main story into your main points, you can even show examples here.
Basically its another hook intro into the main section
Step 4: The relink hack
You want to direct viewers to another one of your videos to keep them on the platform
So at the end you just don’t just say thanks but use another hook to guide to another one of your videos
